Assured Business Solutions | Website Concepts by Scalus

Three ways your website could work.

Three genuinely different ideas about what a bookkeeping website should do for you, not three colour schemes of the same page. Everything on them is built from your own brand. Open each one, then tell me which is closest to how you actually work. Underneath them is a real check on where your current site stands today on Google and in AI search.

Worth knowing before you look

These are concepts, not a finished site. Unlike most first drafts, almost nothing here was invented, because you already have a brand and I used it.

Everything you see is yours. The orange, the slate and the gold were sampled straight out of your own logo files and the CSS on your live site. Nothing was guessed. The three typefaces are the three your site already loads: Kanit, Roboto and Open Sans. The service wording, the operating hours, the phone number and the email address all came off your current site, and the photographs of you, Calc key and Lil Blue are your own.

You are running two different logos. Your header uses the orange Precision Bookkeeper calculator mark, and your favicon and browser tab use the slate ASSURED, Get it sorted roundel. They are two different brands sitting on one website. Direction one is built around the orange mark, direction two around the roundel, so you can see both properly and pick one. That decision is probably the single highest value thing on this call.

Your current site has one page. Every nav link on it is an anchor to a section further down. That is why there is nothing for Google to rank beyond the homepage, and it is the main reason the check at the bottom of this page scores the way it does.

Your site never says where you are. There is no suburb, no city and no state anywhere on it. For a local service business that is the most expensive single omission there is, and it is a ten minute fix.

The only photograph of you is 400 pixels square. That is small enough that it goes soft as soon as it is used at any size on a modern screen, and it is the one thing on these pages that a phone camera and ten minutes would fix. A proper photograph of you would lift all three directions more than any design change I could make.

The reviews are sample wording, not real reviews. They appear on direction one only, clearly labelled as placeholders. Nobody has said any of it.

Every number in the reporting pack on direction two is invented. The dollar figures, the percentages and the bar lengths are there to show the layout. None of them describe your business or any client.

No prices, no turnaround times, no client numbers and no qualifications anywhere. You have not published any, and inventing them would be a claim about your business rather than a design choice.

Every form on all three pages is a demo that sends nothing. The four question tool and the Xero client portal on direction three run entirely in the browser and post nowhere. The portal is not connected to Xero, never asks for a Xero login and contacts no Xero account.

Concept homepages

Version 1

Three directions, each with its own design system. All three are built mobile first, because a bookkeeping enquiry that starts on a phone at nine at night is the normal case, not the edge case.

Direction one

The Precision Bookkeeper

The warm, editorial flagship, built around your orange mark and your own words. Leads with you rather than with the software. Its one interactive piece is a tap board of the six things people put off, so somebody arrives at the call already knowing what they want fixed.

Open concept one

Direction two

Get it sorted

Dark slate and gold, built around the roundel. This one sells the deliverable instead of the service: the monthly reporting pack is the hero, with profit, cash and payroll views you can tab through. Every figure in it is sample data and labelled as such.

Open concept two

Direction three

Four questions

The conversion build. Four taps about the size of the business, the software, what actually hurts and how urgent it is, then a plain starting point written back. Made for a thumb, and designed so an enquiry arrives already qualified. Now also carries a demo Xero client portal: connect an account and the page fills itself in.

Open concept three

SEO & AI Search Check

Before any of the concepts existed I ran your current website through the same check I run on every Scalus site. It scored 57 out of 100 for how ready it is for Google, and 0 out of 100 for how ready it is for AI search.

That second number is the one worth talking about. It is not a measure of how the site looks. It is whether ChatGPT, Claude, Perplexity and Google AI overviews can read the site, understand what Assured Business Solutions does, and quote it when somebody asks them for a recommendation. At 0 out of 100 the answer today is mostly no.

In total 12 items came back needing attention. They are listed below in the order I would fix them, and every one of them is included in a Scalus build.

Three ways your website could work.

Worth knowing before you look

Your palette, sampled not chosen

Concept homepages

The Precision Bookkeeper

Get it sorted

Four questions

SEO & AI Search Check

What I would fix

Canonical URL

Social share tags

Structured data

AI crawlers welcomed

llms.txt

HTML validity

Meta description

Indexable

Twitter card

Sitemap declared in robots.txt

www and apex consolidated

Security headers