Scalus · Concept Review
Three landing-page directions for the Latino investor campaign, same brand and voice ("Engineering Wealth · No BS · Just Data, Facts and Deals"), three different mechanisms. Built from our strategy calls: trust-led, data-forward. cada concepto también en español completo. Tap any concept to preview.
A results-led landing page built entirely around one real BPI client, Juan Corredor: his off-market Rockhampton deal, his data-driven strategy, the guarantee he couldn't find anywhere else, with his actual testimonial video. Updated with your latest feedback (corrected yield, cleaned copy, Eli as the Spanish guide). Ad-ready, designed to run traffic straight to a strategy-call booking.
v4 applies Christian & Eli's marketing-funnel feedback and trims the page down. Same confirmed event details (Sat 11 July, 9:00 AM–12:30 PM, Darlinghurst).
You asked for: add "Ingeniero alemán · Ex-McKinsey" + the QPIA logo to Christian · add Eli's phone 0432 400 471 · "Estrategia, no suerte / tus amigos nerds comprando casas" + a 100% satisfaction-or-money-back line · speaker photos on the panel · remove the "$1.000 Trae a un Amigo" referral section (private, ex-clients only) and the Historia de Juan section to shorten the funnel · trim Eli's card (drop the quote, Spanish role title).
What we did: Christian → "Ingeniero alemán · Ex-McKinsey · Fundador" with the real QPIA logo (recoloured white) below · Eli → "Gerente de Relaciones" + a tap-to-call/WhatsApp pill, quote removed so both host cards match · authority band gained the "Estrategia, no suerte" tagline + a "100% Satisfacción o te devolvemos tu dinero" tile · panel now shows Christian's photo (David/Yaritza as monogram avatars until their headshots land) · deleted the referral + Juan sections and their nav links.
v3 refines v2 with Eli's latest copy and assets. Same confirmed event details (Sat 11 July, 9:00 AM–12:30 PM, Darlinghurst) and speaker panel.
You asked for (25 Jun): the better Juan write-up (part of the Latino community in Australia, not an investment expert, right decision at the right time → three properties, latest off-market up ~$27k in under six weeks) · the Christian seminar video shown clean with no overlay · remove Eli's email from the footer.
What we did: swapped in the new Juan story + matching stats (3 properties · ~$27k · off-market), stripped the blue overlay off the live-seminar video so it reads clearly, and removed eli@baumannproperty.com.au from the footer.
v2 applies Eli's 22 June copy and feedback, now updated to the confirmed Saturday 11 July, 9:00 AM–12:30 PM at Level 5/1 Kings Cross Rd, Darlinghurst, plus the flyer speaker panel and a bring-a-friend referral offer.
You asked for (Eli, 22 Jun · date moved 24 Jun): first-property "es un plan" angle · 3-hour "no sé por dónde empezar → ya sé qué hacer" · "Qué vas a aprender" 4 points · "Este evento es para ti si…" · both Christian + Eli photos as hosts · Eli as point of contact · no em-dashes · event moved to Sat 11 July · a referral/bring-a-friend incentive.
What we did: new headline + lead copy, numbered "Qué aprenderás" grid, "para ti si" checklist, two-host card (Eli + Christian) with Eli's contact line, Juan's real numbers ($600/wk on $600k = 5.2%), CTA "Quiero asistir", filled in the confirmed time + Darlinghurst venue, added the flyer speaker panel (David Molina · Yaritza Salazar · Christian Baumann) and the "Trae a un Amigo · Gana $1.000" referral section.
The first cut of the event funnel, built on Concept 3 for a Spanish-only audience: Eli as the host (photo + description), Juan's story as the draw, and an RSVP-your-spot CTA wired to your CRM. Kept here so you can compare against v2.
Christian's seminar video up front, "data not hype" positioning, deal proof, honesty guarantee and a simple 3-field strategy-call form. The safe, on-brief baseline.
A 60-second tap-through quiz that self-qualifies every lead (timeline · finance · budget · language). It solves the form-abandonment problem and pre-sorts good/warm/nurture before the broker handoff.
Concept mock-ups · palette matched 1:1 to baumannproperty.com.au · EN + ES versions · all concept sets