A walkthrough for Prolifica Building Co. · Prepared by Scalus
Prolifica Building Co.
Ready to deploy · July 2026

Everything'sBuilt.

Your new website, a Meta campaign, and a live dashboard — all built, on brand, and ready to go live within days. Take two minutes to look through it.

A quick note first

The hard part is
already done.

I know you're flat out — a business your size always is. So instead of asking you to decide on more things, I've gone ahead and finished the pieces. Everything below exists right now and can be live within days of your go-ahead. Have a scroll.

01 The Website

Finished.
Not a mock-up.

The direction you liked, built out in full — the editorial homepage, every commission as its own case study, a Studio story, your Approach, the Craft, a page written to architects, Press and a Journal. Your own photography, your own words.

24 pagesYour photographyLive in days
concept.scalus.app/prolifica-v4
● Live
Norman Ave case study Projects index For architects

Tap any panel to open it live in a new tab

02 The Campaign

Reach the right few.
Not the many.

A Meta plan built for a business like yours — aimed at homeowners about to build with an architect, and at the architects themselves. Quality of conversation over volume of leads. Every ad is built from your real projects. Here are a few, running:

Kerferd Rd ad
Kerferd Rd · Heritage
Norman Ave ad
Norman Ave · Marble & oak
Kooyong ad
Kooyong · with Eastop
Denbigh ad
Forever homes

And the static set

We build forever homes Brick, laid with intent It's in the detail Resolved to the millimetre For architects

10 static ads + 4 video ads built · aimed at Stonnington, Bayside & the Mornington Peninsula

03 The Dashboard

See it all,
in one place.

Your own private dashboard — every website visitor and every enquiry, tracked live in one view. So the results aren't a mystery; they're a page you can open any time. It's already built and waiting for the site to go live.

Live visitorsEnquiriesPrivate & secure

I'll share the login on our call.

prolifica.scalus.app
Prolifica performance dashboard
The plan

Live in days, not months

You're already investing in this each month — this is me making sure you get the full value of it, without it needing more of your time.

Day 1

Your go-ahead

A 20-minute call to walk through it and point your domain across.

Days 2–3

Site live

The website goes live on your domain, with tracking switched on.

Days 4–5

Campaign on

Ads reviewed with you, then switched on to a modest budget.

Ongoing

You just watch

Enquiries land in your inbox; the dashboard shows the rest.

The only thing I need

20 minutes
and a yes.

Reply with a couple of times that suit and I'll walk you through all of it, screen-shared. Everything you've just seen can be live within the week.

Prolifica Building Co. Tim McCartney · tim@scalus.app · scalus.app