Scalus · Concept Review
Two separate product lines, each with its own landing-page directions. JT Handyman Solutions — the new problem-led pages from today's brief (built around the problems clients feel, not a services list). JT Compliance — the property-manager campaign ahead of the 2027 minimum-standards deadline. Tap any concept to preview.
Problem-led landing pages — one team, one point of contact, one-stop shop. The latest version (v5) is up top, pivoted from the latest shoot toward property repairs & maintenance with the instant-quote estimator embedded on the page. v4 and v3 below show how the page has progressed; the three original concepts under those are the directions it was built from.
The current direction, built from your latest shoot. Message pivoted from compliance/handyman to property repairs & maintenance + speed — the three pains you named (juggling trades, slow responses, just-bought-a-property defects), big bold copy, real photos throughout, one founder video, and the instant-quote estimator embedded right on the page — every button drops you into it.
Preview v5 Version 4Conversion-tuned build of the One-Stop Shop direction: native same-page estimator, trust bar, risk reversal, sticky mobile call/quote bar, proof moved higher. The step before the property-repairs pivot.
Preview v4 Version 3The original full-length One-Stop Shop landing page — centred hero, VSL, why-they-choose-JT pillars, real work, social proof and a fast-quote form. Where the landing-page line started.
Preview v3 Concept 1The flagship. "Sick of chasing trades?" — leads on the multiple-trades pain and the one-team relief, with the why-they-choose-JT pillars, real before/after work, and a fast-quote form.
Preview Concept 2Speed angle. "Renovations take time. Your quote shouldn't." Built around the slow-trade / slow-response pain, fast quoting, and Jabez's 1→24-staff authority story.
Preview Concept 3Lowest friction. A short tap-through that self-qualifies the lead (what needs doing · property type · how soon) and lands them pre-segmented for a fast response.
PreviewThe property-manager campaign — "One Call. One Quote. One Invoice." — aimed at Melbourne agencies ahead of the Victorian rental minimum-standards trigger on 1 March 2027.
Authority + urgency: live countdown to 1 March 2027, the 5 standards explained, before/after insulation slider, $350 audit offer and a portfolio booking form.
Preview Recommended Concept 2A 60-second quiz that self-qualifies every property manager (role · doors · lease renewals) and lands the lead pre-banded exposed / at-risk / ahead.
Preview Concept 3Lowest friction: email-only download of the PM compliance checklist + rebate guide + owner email template. Feeds the nurture list before the deadline panic.
PreviewA quick reputation funnel: customers rate JT 1–5 stars. 4★ and up are sent straight to the JT Handyman Solutionz Google review page; 3★ and under are routed to a private feedback form that lands with the office instead of going public. Catches unhappy customers before they post.
Concept mock-ups · brand lifted from jthandymansolutionz.com.au (logo red #ED1F24, real JT photos) · forms wired & funnel-tagged for JT · all concept sets