Concept directions v1
The Shield
Authority and trust
Deep navy and your bright brand blue, built around the shield mark. Big crew photography, the four stage restoration process, and every trust signal you already own up front. The safest, most established look of the three.
- Full width crew hero
- Eight service cards
- Before and after pair
- Long form quote request
The Restoration
Show the difference
Light, warm and photography led. The centrepiece is a drag slider on one of your genuine before and after roofs, plus a tile, metal and commercial selector so people find themselves fast. The most engaging of the three.
- Drag before and after slider
- Roof type selector
- Swipeable job gallery
- Warm terracotta accent
The Free Quote
Built to convert
A four step quote tool sitting in the hero, so an enquiry starts before anyone scrolls. Job type, roof type, timing, then contact details. Best suited to paid ads where every click has to earn its money.
- Four step quote qualifier
- Progress bar and summary
- Shortest path to an enquiry
- Sticky call bar on mobile
What is real and what is a placeholder
Real, taken from your business
- Your logo and brand colours, pulled from your current site
- Every photo is from your own jobs, no stock images
- Your services, your four stage restoration process
- Your phone number, since 2003, fully insured, 10 year warranty
- The review from Christina B., carried across from your current site
Placeholder until you confirm
- Quote forms are demos. Nothing is sent and nothing is stored
- Only one review is shown because only one was published. The rest would come from your Google profile
- No prices anywhere, none were listed to work from
- Team names, staff numbers and suburb lists are left out rather than guessed
- All three pages are set to noindex so Google will not touch them
Things these fix from the current site: the call button link is broken on mobile, the homepage weighs about half a megabyte with two images over two and a half megabytes each, page titles read as Services and Contact with nothing after them, the site is set to United States English, and a few spelling slips are live on the page.