Every one of these is built from things you already made: your own photographs, your own words off your flyer, and your own brand colours sampled rather than guessed. Nothing here is a stock photo and nothing is invented.
You are currently running four different looks at once, and they do not agree with each other. That is not a criticism, it is just what happens when a business grows out of an older one. It is also the cheapest thing on this page to fix, and it changes every other decision.
Pick one and everything else follows: the website, the ute, the shirts, the flyer, the socials.
These are screenshots of what a customer finds when they look you up this week.
Black and gold, a roof mark, and the line local, reliable, trustworthy. This is your Instagram picture and it is the strongest thing you have.
ONLY EXISTS AT 100 PIXELS
Sage green and cream with a handwritten wordmark. A completely different feel to the badge, and it is what you hand people.
USED ON YOUR FLYER
Your old mowing and garden brand. It is still the profile picture on the Facebook page that is named RB maintenance.
STILL LIVE ON FACEBOOKA third business name, still the web address of your Facebook page. Anyone who copies that link is sharing a name you no longer trade under.
THE PAGE ADDRESS ITSELFEach one is a real working homepage, not a picture of one. Open them on your phone as well, because most of your customers will.
Built on your Instagram mark: black, gold, and a heavy condensed type that looks like it belongs on the side of a ute. Photography leads, and the whole page is aimed at the person who wants a tradesperson who will actually turn up.
Open direction one
Built on your flyer instead: the sage green, the cream, and your own script wordmark in the header. Warmer, more editorial, and it suits Eltham. Your own line, proudly local and committed to quality, is the centre of the page.
Open direction two
A different bet entirely. Pre sale restorations is the first thing in your own Facebook bio, and Eltham is a market where what a buyer sees in the first ten seconds moves the number. This page sells that one service, hard, and lets everything else sit behind it.
Open direction threeSide by side
RB Maintenance has been trading since December 2014 and has more than a hundred photographs of finished work published, and there is still no website. Everything lives on a Facebook page, an Instagram account and a single Yellow Pages listing that has no website field to fill in.
There is also no Google Business Profile, which is the one that costs the most, because it is what decides whether you appear at all when somebody searches for a tradesperson near Eltham.
Every point below is something you can see on screen while we talk.
The Instagram badge is black and gold. The flyer is sage green and cream with a script wordmark. The Facebook profile picture is still The Great Outdoors, the old mowing business. The Facebook page address still reads ryanshomeandautomotive, a third name. Four looks, none of them agreeing.
The top of this page puts all four side by side so the choice is visible in one glance, and directions one and two each commit fully to one of them so you can see what either actually looks like before deciding.
The page is called RB maintenance and the profile picture is a photograph of the old mowing brand. Someone who has been given your name has to work out for themselves that they are in the right place.
Every concept opens with one name, one mark and one line about what the business does, so there is nothing to work out.
Anyone recommending you forwards facebook.com/ryanshomeandautomotive, which carries a business name you no longer trade under. The link works against the recommendation.
A short address that is the business name, and a link preview card built on purpose so it shows the headline and the enquiry form rather than a cropped logo.
There is no Google Business Profile for RB Maintenance. We checked twice, across a 25 kilometre and then a 60 kilometre radius of Eltham, and there is nothing. That means you cannot appear in the map results, in the local pack, or for anyone searching a trade plus a suburb, which is how most of this work gets found.
The concept pages cannot fix this on their own. Claiming the listing, wiring it to a real website and getting the first reviews onto it is the first job after a direction is picked, and it is the single highest value thing on this list.
There is a Yellow Pages entry for RB Maintenance in Eltham under home maintenance and handymen, showing weekday hours of nine to five and your mobile. It has no website to link to, so anyone who finds it there has one option, which is to ring, and no way to see any of the work first.
A website gives that listing and every other directory somewhere to point, so the people already finding you get to see the decks before they decide whether to call.
The work is genuinely good and there is a lot of it, but it sits in a Facebook photo grid in the order it was posted. Nobody can filter it, nothing is grouped by trade, and none of it is searchable.
The same photographs, organised, captioned and grouped, with decking, painting, timber repairs, fencing and paving each able to stand on their own.
The flyer lists four services. The Facebook bio lists five, in a different order. A separate post lists seven more, including landscaping, pressure cleaning and gardening. Depending on where somebody lands, they get a different idea of what you do.
One list, in your own words, taken from all three sources and reconciled, so painting, timber, decking, pre sale work, landscaping and cleaning all sit in one place.
The flyer is genuinely good. It carries the full service list, the ten years, fully insured, the police check and the working with children check, and the phone number. The problem is it only reaches somebody you have physically handed it to, and it cannot be forwarded, searched or found.
Direction two takes the flyer's own colours, its script wordmark and its wording, and turns it into something that can be sent, searched and shared.
Every enquiry has to start with a phone call. Anyone who would rather type, or who is looking at nine at night, has no way to reach you at all.
A short qualifier sits at the top of every page and asks what the job is before it asks for a name, plus a chat that answers real questions and then takes the details itself.
Fully insured, a police check and a working with children check all appear on the flyer and nowhere a customer can find them online. For a tradesperson going into family homes, schools or childcare, that is the strongest thing you have and it is invisible.
Those three sit in the top screen of every direction, next to the phone number.
There is nothing to read. No Google reviews, because there is no listing, and no recommendations showing on the Facebook page. Eleven years of work and a new competitor with twenty reviews looks more established than you do.
Nothing has been invented on any of these pages. No stars, no testimonials and no client numbers appear anywhere, because none exist yet. Collecting the first ones is a first job, and it is why the photographs are doing the talking for now.
Somebody searching for deck repairs or exterior painting around Eltham cannot find you, because there is no page to find. The jobs go to whoever does have one.
Direction three is built entirely around pre sale revamps, which is the first service in your own Facebook bio and the one with the highest value per job.
Every line above was read off the pages themselves on 2 September 2026, both yours and the three concepts, so you can check any of it while we talk. The search and AI search side is measured in the check below.
Your website today
Every Scalus site ships with the full search and AI search setup applied on day one. Here is what that covers.
That is not a bad position to be in. It means nothing has to be undone. Every item on the checklist below is built into a Scalus site from the first day, rather than retrofitted onto a site that was never set up for it.
Worth reading before you look, so nothing on the pages is a surprise.
