Concept homepages
Version 1Three directions, each with its own design system. All three are built mobile first, because a fencing enquiry almost always arrives on a phone.
Direction one
Straight Lines
The warm, editorial flagship. Timber and paper, unhurried, with a fence style explorer so somebody can see the difference between a paling fence and a slat screen without ringing anybody.
Open concept one
Direction two
The Fence Line
Dark steel and safety orange, built around one live tool. Drag the metres, pick the height and the style, and it draws your run to scale and counts the bays and the post holes. No price, on purpose.
Open concept two
Direction three
Straight Up
The conversion build, made for a thumb. Three questions, then a plain summary of what the job sounds like and what to have ready. Fewest words, biggest buttons, least to read.
Open concept three