The ornate wordmark
Botanical vine flourishes around a two line serif, in a soft forest green. It is on the Instagram grid, both flyers and every bath salt label. The most used of the three.
Concept one
Everything on the three pages behind this one was built from what Thrivemind Botanicals has already published. The wordmark, the fairies, the gold tree, the product photographs, the four blend names and every line of copy came off their own labels and their own posts. No colour was guessed and no review, price or claim was invented.
The first thing to look at is not the designs. It is the fact that there are three different marks in use at once.
Start here
This is the most valuable decision on this page, and it costs nothing to make. Each of the three concepts backs a different one, so the choice can be made by looking rather than by describing.
Botanical vine flourishes around a two line serif, in a soft forest green. It is on the Instagram grid, both flyers and every bath salt label. The most used of the three.
Concept one
Two winged silhouettes sit either side of every bath salt label, and a fairy roundel is printed on the lip balm lids. The captions call the blends fairy kissed, so this is a real second identity rather than decoration.
Concept two
A gold tree above the name ThriveMind, one word, no Botanicals, in a different typeface on a dark green label. It appears only on the scalp oil bottle. On the artwork it also carries a registered trade mark symbol, which is worth a conversation.
Concept three
The concepts
Each has its own colour system, its own pair of typefaces and its own interactive piece. All three carry the same real product information, so the only thing changing between them is the design decision.
Original concepts · version 1
Concept one
Cream, forest green and gold, set in Cormorant Garamond. Calm and editorial, built around the four bath salt blends as a proper range page. The ornate wordmark leads.
Open concept one
Concept two
Their watercolour aqua and gold veining, set in Fraunces, with the two fairies in the hero. Includes a blend finder that asks what you need tonight and answers with one of the four real blends.
Open concept two
Concept three
Dark green and gold in Playfair Display, built on the scalp oil bottle. Leads on the menopause positioning and replaces the product grid with a ritual box builder.
Open concept threeWorth knowing before the call
Thrivemind Botanicals has labelled products, a real niche and artwork that is better than most businesses ever get to. What it does not have is anywhere to send a customer.
None of the obvious domains resolve to anything. There is no site to improve, so this is a first build rather than a rebuild.
A business listings search across a sixty kilometre radius returned nothing, so the business does not appear on Google Maps at all.
Nine followers, four posts, the newest from June. That is the entire public presence of the brand today.
Every post ends in a request to send a private message for the price and the order, so each sale waits on a reply and is typed out by hand.
Side by side
Everything you sell right now lives in four Instagram posts, and every one of them ends with PM me for cost and orders. That is the whole thing in one line. Someone who wants your bath salts at ten at night has to message you and then wait.
Here is what each of the three above changes, and what goes on underneath when one of them gets built.
Every post ends in PM me for cost and orders. No prices anywhere, no list of what is in stock, no way to pay. Every single sale has to pass through you answering a message.
All three lead with the range, laid out so someone can see what you make and what it costs without asking. The prices on the concepts are placeholders, marked as such, until you give me the real ones.
When somebody at a market or in a group asks where they can look at your products, the only thing you can send is a profile with nine followers and four posts.
One address you can hand to anyone, on a card, in a message, in a bio, and it shows the whole range instead of the last four things you posted.
There is no Google listing and no website, so a woman in Melbourne searching for botanical skincare for menopause cannot find you at all. Nobody who does not already know your name can reach you.
The build puts you in front of that search, and answers the menopause questions people type before they buy anything. That is also what makes you quotable by ChatGPT and the rest, which is measured in the check below.
There are three different marks in use at the moment, the ornate green wordmark on the labels and flyers, the fairies on the bath salt labels and lip balm lids, and a gold tree with ThriveMind as one word on the scalp oil bottle. To a customer holding two of your products, they are two different brands.
Each concept commits to one of them and builds everything around it, so you can see what each one feels like before you choose. That choice is the most valuable thing to come out of this call.
Every line above was read off the pages themselves on 17 August 2026, both yours and the three concepts, so you can check any of it while we talk. The search and AI search side is measured in the check below.
Your website today
Every Scalus site ships with the full search and AI search setup applied on day one. Here is what that covers.
That is not a bad position to be in. It means nothing has to be undone. Every item on the checklist below is built into a Scalus site from the first day, rather than retrofitted onto a site that was never set up for it.
