Prolifica Building Co. Prolifica × Scalus · FY27

Everything, ready to go live.

Three things on this page:

  1. The new website.
  2. The campaign that fills it.
  3. How we switch it on.

Then it's one word from you.

01 · The Website 02 · The Campaign 03 · The Rollout 04 · FY27
01 · The Website

A site as considered as your builds

Twenty-four pages, built entirely from your own projects. Scroll around it right here.

concept.scalus.app/prolifica-v7 · live

That's the real site, live. Scroll and click around inside it, take it full screen, or open it in its own tab.

Open in a new tab  →

Your record, told properly

2025Dulux Colour Awards · Winner (Elonera House)
2023Houses Awards · Commendation (Northside House)
2022Brick in Architecture Awards · Bronze, International
6×The Local Project features

All real, all sourced, all on the site. Homes you've already built, doing the selling.

02 · The Campaign

The Meta campaign

Ten ads, made from your real projects, aimed at blue-chip south east Melbourne. Not more noise. Better clients.

These have one job: get the right people onto the site. From there we watch who arrives and who enquires, so we can tell quickly whether the campaign is reaching the right people and creating genuine opportunities for new projects. Click any ad to see it full size.

Prolifica ad, you could just do aluminium Prolifica ad, award-winning homes quietly built Prolifica ad, every detail considered Prolifica ad, less is more built properly Prolifica ad, your architect has a vision Prolifica ad, the details do the talking Prolifica ad, meaningful considered work Prolifica ad, thirteen years a small number of homes Prolifica ad, carved not chosen Prolifica ad, winner 2025 Dulux Colour Awards

All ten ads, at a glance. Nothing stock, nothing borrowed, every image from your own projects.

03 · The Rollout

How we roll it out

Three steps, all handled by me. You keep building homes.

Step 1

The site goes live

The new site takes over as the Prolifica web experience, portfolio, press, journal and all. One switch, handled end to end.

Step 2

The campaign switches on

Every visit and enquiry is measured twice, browser and server, so the campaign learns who becomes a genuine enquiry and finds more of them. Everything lands in your CRM.

Step 3

You watch it work

Your private dashboard, live now. Ads, visitors, every enquiry as it lands.

prolifica.scalus.app · live

That's the real dashboard, live at its own address. Password protected. I'll send you the login.

Open in a new tab  →
04 · FY27

Be proud of your portfolio.
Be proud of your site.

The site is built. The campaign is loaded. The dashboard is live. Let's get FY27 started.

Let's turn it on  → Open the site Open the dashboard

When you're ready, it's one word from you. I'll take care of the rest.

Built by Scalus for Prolifica Building Co. · Made from your own projects and photography.
Preview imagery may include alternate angles created from your existing photography.