Concept 1 · v4 · Real Results · Scalus mock-up · ← all concepts
Build Muscle · Lose Fat · Get Shredded · 100% Online

Build Muscle, Lose Fat, Get Shredded

No stock photos. No actors. Real people who got lean with Transform Co, training in their own gym, the garage or a hotel room, whatever they had that week. Each one ran a workout program built for them, and a coach checked their numbers every week. Drag any photo below and see 12 weeks of it.

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Next online intake starts Monday
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Online coaching spots this intake7 of 20 left
Coaching across9 time zonesClients worldwide
Personalised workout program Trained in their own gyms, anywhere Real clients, real before and afters
Real clients, real before and afters Build muscle, lose fat Train anywhere Drag to compare A weekly call with your coach Same person, 12 weeks apart
Week 1 to Week 12

Watch the fat come off and the muscle show up

Each card fades from where they started to where they finished. Same person, twelve weeks of coaching apart. Leaner waist, more muscle, abs that were never there before.

Before, in motion

See the change happen

Real client photos, brought to life. Watch each person transform from their day-one body into their 12-week result.

Before After
Before After
Before After
Before After
Before After
Before After
Before After
Before After
Before After

These are real people with real before and after photos. The transition effect between the two is added for illustrative purposes, but the starting photo and the final result photo are both genuine and unedited.

The Wall

Dozens of real before & afters

This is the whole point. Not one cherry picked photo. A wall of people who built muscle, lost fat and got shredded, all on a personalised workout program coached online.

Next Online Intake · 7 Spots Left

Your before photo is today.

Every person on that wall started exactly where you are now. The only difference is they applied, got matched with their coach and did the next 12 weeks. Be the next after photo.

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Meet your coach
The Program

Nick built the program. A Transform Co coach runs it with you.

Close to 2,000 transformations in, Nick turned what he learned into Transform Co, a program that now runs anywhere in the world. He does not take clients one by one anymore. Instead he hand picks and trains every coach on the team, so the workout program and the standard you get are the ones he built his name on.

When you join you're matched with your own Transform Co coach. They build your workout program, set your nutrition, take your weekly call and stay on you until the result is yours. Every before and after here came from the same thing: a real program, and a coach who notices the week you go quiet.

How Online Coaching Works

No gym to show up to. A coach who shows up for you.

There is no studio to drive to and no class to make. You get a personalised program and a professional coach on a real call with you every week. That is how every transformation on this page happened.

1 · A program built for you

Your coach builds your workout program and your nutrition around your body, your goal and the equipment you actually have. Every week they adjust it based on how the last week went.

2 · A real call every week

A scheduled video call with your coach each week to go through your numbers, fix what is slipping and set the target for the week ahead, from wherever you are in the world.

3 · Train wherever you are

Your own gym, a hotel gym, the garage or dumbbells at home. Your workout program is built around the equipment and time you actually have, and the coaching travels with you.

The Gate

This isn't for everyone

It's application-only for a reason. Be honest with yourself before you book the call.

This is for you if…

  • You run a business, a household or a career on time, every time, and your own training is the one thing that keeps slipping
  • You have access to a gym (or solid home setup) and want expert coaching without the commute
  • You'll log your numbers honestly and show up to your weekly call for 12 straight weeks
  • You want to build muscle, lose fat and get shredded, and you're ready to invest properly in it

This isn't for you if…

  • You want a cheap generic app you'll open twice and quietly abandon
  • You're chasing a 7-day shortcut or the next miracle fad
  • You want someone to do it for you instead of with you
  • You think "online" means nobody will notice when you skip. Your coach will
This Is The Standard

Real people. Real work. Real results.

No filters, no shortcuts. Just the work that turns a before photo into an after one, the same standard every Transform Co coach holds you to. Twelve weeks of it is what you've been scrolling past.

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In Their Words

What 12 weeks of online coaching does

★★★★★

"I'd tried every app going and quit all of them by week three. This was different because someone actually sees my numbers every week. Lost 11kg, put real muscle on my arms and chest, and I did the whole thing at my local gym."

D
Daniel R.Operations director, trains in Perth
★★★★★

"The weekly call is what keeps me honest. I travel non stop for work so the coaching just came with me to hotel gyms and back home. I'm 41 and leaner than I was at 30. First time I've ever had abs."

S
Sarah K.Founder, trains on the road
★★★★★

"Business and three kids, there was no chance I was driving to a gym for classes. My coach built the program around my actual week and just kept me on it. Dropped the gut, got my strength back, and I never had to leave the house to do it."

M
Marcus T.Business owner, trains from home

Written quotes are placeholders to swap for Nick's real client reviews before launch. The before and after photos above are real clients.

Next Online Intake · 7 Spots Left

Twelve weeks from now you're an after photo, or you're still scrolling.

Apply and book a transformation call with the team. We'll go through where you're at, the body you want and your gym setup, and tell you straight whether the next intake is right for you. If it isn't, we'll say so.

Apply & Book Your Transformation Call

Takes 90 seconds · 100% online · application only.

Questions

Before you apply

Are these before and afters real? +

Yes. Every before and after photo on this page is a real Transform Co client, coached online. We've only left the names off for privacy. The written quotes are placeholders for this concept page and will be swapped for real client reviews before launch.

Will I actually build muscle and lose fat, or just lose weight? +

Both. The whole program is built to drop body fat while you hold onto and add muscle, which is exactly why the after photos look the way they do. You get a personalised workout program, a nutrition plan dialled to your goal, and a coach adjusting both off your real numbers every week.

So this is 100% online? +

Completely. There's no studio to attend and no class to make. You train in your own gym or at home, your coach builds your workout program and nutrition for you, and you have a video call with your coach every week plus unlimited messaging in between. Premium coaching, run fully online.

Is Nick my coach? +

No. Nick built the program and trains the team, but he stopped taking clients one by one a while back. You're matched with your own Transform Co coach who builds your workout program, takes your weekly call and stays on you the whole way, running the exact system Nick built.

What do I need to get started? +

Access to a gym or a solid home setup, a phone for the app and your weekly call, and the commitment to log honestly and show up. On your onboarding we'll build your workout program around exactly the equipment you have.

How is this different from a generic fitness app? +

A generic app hands you a one size fits all plan and leaves you alone with it, which is exactly why most people quit by week three. Transform Co gives you a real coach every week, a personalised workout program adapted to your numbers and your life, and someone who spots the moment you drift and pulls you back.

I travel a lot, or I'm nowhere near a big city. Does that matter? +

That's the whole advantage of online. We coach clients across nine time zones. Your call is booked around your week, your program adapts to whatever gym you can get to, and your coaching comes with you whether you're home, on the road or relocating.

What does it cost? +

This is a premium commitment, and pricing is discussed on your transformation call once we know your goals and whether it's the right fit. What we'll say up front is that it's a real investment and it's application only. We'd rather take ten people who are all in than a hundred who aren't.

Next online intake · 7 spots left47 real transformations · coached 100% online · a weekly call with your coach
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