Scalus · Concept Review

Building Better Living — The New Experience

Three directions for a brand-new Prolifica web experience — glassy black, image-led, words first. Bespoke, considered, heritage-fluent: their voice, from their own interviews and team calls. Tap any concept to preview.

★ Start here · FY27

The Walkthrough

The full story in one guided page. The site, the campaign, the wiring and your dashboard, ready for the next step.

Open the walkthrough

★ Latest — v7 · 24 pages Monolithic · v7

The Complete Website

The second Loom cut: clickable published-article proof, a write-on story, plans that draw themselves on hover, magnifying detail strip, minimal record, and validation-guided enquiry. Less is more, image-led, layers revealed through engagement.

Open the latest site

The Folio · v4 · previous flagship

The Complete Website — v4

The flagship, built out in full: the editorial homepage plus every project as its own case study, a Studio story, Approach, Craft, an Architects pitch, Press, and a Journal — the whole experience Karl responded to, made real. Twelve commissions, their voice, their photography.

Open v4

The three original directions

Concept 1

The Folio

The editorial flagship: stacked display type over their photography, a twelve-project index with hover-reveal imagery, architect credits, and the Prolifica philosophy front and centre. Now built out in full above.

Preview 1

Concept 2

The Atelier

“Every Detail, Considered.” The craft, up close: four intentional decisions told image-by-image, a filmstrip of details from recent commissions — the builder’s own voice, no noise.

Preview 2

Concept 3

The Commission

A considered filter: a 60-second check on where a project sits — design stage, architect, timeline — before a private conversation with the directors. Few projects, on purpose.

Preview 3

Concept mock-ups · real Prolifica photography & copy · all concept sets